Nowadays, one of the biggest concerns for businesses big and small is where do I sit on Google? Of course everyone’s aim is to rank on page one, but how can this be achieved without breaking the bank. Here are a few tips on how to improve your online visibility.
Tip number 1. Write an SEO action plan, with your key words and the actions you will take to achieve the desired results. Remember to be patient as Google can take a few months to recognise your efforts and start to rank your website with authority.
Tip number 2. Start a blog and attend to it regularly! Post articles that are relevant to your business and link the posts back to your website. Ask all of your business colleagues and friends to follow you and pop a back-link from their website to yours.
Tip number 3. Form a list of keywords and search phrases and ensure your website copy is enriched with them. Without it sounding ridiculous!
Tip number 4. Add relevant calendar events to your keywords list and dedicate a webpage to that event. For example- add a page called National Student Day and make this relevant to your business during this day of celebration.
Tip number 5. Update your website regularly with dynamic and interesting content and generate traffic to your website via electronic newsletters, blog articles and Facebook posts.